Alcohol has a particularly important presence in our modern American culture. We use it to entertain, connect with others, make family gatherings lighter, engage in business with it and rally around our favorite sports teams while drinking it. Multi-billion-dollar industries have been created around beer, wine and spirits, and popular culture has produced a number of timeless celebrity icons who indulge in: Hemingway, the Rat Pack, Keith Richards, Hank Williams…hell, even Ulysses S. Grant.

Our culture is totally schizophrenic around alcohol: it promotes it to no end, and yet ignores the repercussions of consuming it. Domestic violence, broken marriages, infidelity, depression, and divorce, among other things, result in the overindulgence of booze. Socially, it’s really hard to break away from the attractiveness to it. The parties we go to, the people we hang out with and the advertisements we encounter all promote it, and yet it still continues to get us into trouble.

Men tend to avoid their feelings, and therefore, the problems that those hidden feelings create. Alcohol has always been the socially acceptable avoidance strategy for many men. To find and connect together, alcohol as a social lubricant that allows men to do what comes more naturally to women: seek social support. Women have known this, but to prevent isolation and loneliness, men usually only rally around each other when it involves sports or some like-minded activity. Feelings are rarely discussed, but alcohol allows for “loose lips” contact. Men are much more free and open while drinking to connect to other men emotionally, because it’s not something that men do while sober. Culture doesn’t allow for it, so most men don’t do it. Alcohol provides the social bonding outlet, as well as an opportunity to “speak one’s mind”.

Things to think about:

• Do you find your self drinking alcohol to avoid people, situations, or feelings?
• Have you fought with your wife or girlfriend around alcohol? Do you fight more with her when you both been drinking? Is your relationship taking a hit because of your drinking?
• Are there competing voices in your head, one of which says to slow down or quit drinking?
• Have you experienced the blues, feel down, isolated and alone?
• Do you have a family history of alcohol abuse or dependence? Did you have a mother or father that drank heavily?
• Are you lying to cover up your drinking, or minimizing the number of drinks that you consume?

For the guys, I want to help communicate for you those things that are creating fighting and problems in your relationship. For the girls, I want to help you understand your guy, and what he is needing, as to give you an insider’s edge. Here goes.

1. Wants to be loved: You’re not too different from her, I know. This idea doesn’t run rampant in our culture, which says that we need sex, beer and football, which is crazy. I know that you need to know that you are loved, special and important to her, and that she communicates this to you.

2. To be admired: I know you want her to think highly of you. Remember why you tried out for your high school baseball team in the first place? Yes, it was to impress the girls. As adults, we still have that same need to impress our women. We want to know that she is admiring and swooning at us and our achievements and accomplishments, whether that’s being a good dad, employee or husband. So important.

3. Sex with you: Ladies, yes, he does want to have sex with you, and why should this even be on the list. A no-brainer. But, he also needs intimacy and affection from you, in the same way that you do, too. Guys are emotional beings, and don’t let any article form MSN or the like tell you that that is not the case.

4. Validation: A little different from admiration, validation is needed by guys to know that they are doing right by you. That’s it. I think that guys fear angering their partners, so a little verbal validation will help keep your relationship on track and show him when he’s doing a good job. Plus, it’s a great behavioral modification tool, so he’ll know when he does good and when he doesn’t do so good.

So, these are some things that guys do want, whether or not they are said. We’re not just limited to strictly what the media has to say about us. Believe it or not, we’re quite dynamic and emotional beings. And, no, this conversation doesn’t go past this blog post. I promise.

Check out this related post on why men cheat:

http://phoenixmenscounseling.com/blog/2008/09/30/why-men-cheat/

Jason